Airline Marketing Communications Best Practices

Evaluation of the Airline Marketing Communications Best Practices In The US

‍

Situation

‍

Our client sought to understand the current state of airline marketing communications in the US, specifically focusing on emerging trends, key client acquisition channels, and the effectiveness of current KPIs and campaign strategies.

‍

Objective

‍

The objective was to evaluate market momentum, technology integration complexity, generational influences, and competitive price dynamics of the airlines & consumer experience market. Findings were aimed to inform product evolution and long-term positioning within the country’s travel market.

‍

Our Work

‍

10EQS conducted targeted interviews with media experts, airline communications managers, and industry stakeholders. Research focused on channel usage, loyalty plans, seasonal promotions, and personalized advertising across the industry.

‍

Project team:

• Ex-EY Management Consultant with a background in marketing extensive growth strategy experience.
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment.
• 5 industry experts

Industry experts (excerpt)

• Director of Media Planning - AdvertisingAgency (US)
• Marketing and Sales Strategy Manager -Large Entertainment & Parks Company (US)
• Senior Manager, Corporate & Executive Communications - Major Airline (US)
• Senior Marketing Editor - Major Airline (US)

‍

Results

‍

10EQS found that investing in further research into emerging technologies is fundamental to developing a well-structured destination marketing strategy. Stakeholders value improvements in gamification, collaborations with influencers & targeted ads. These insights enabled our client to sharpen their positioning and prioritize product & marketing enhancements aligned with the most pressing market needs.

‍

‍