Market Size

Market Size & Trends

  • Market Sizing and Segmentation
  • Market Attractiveness (Growth & Profitability)
  • Industry Trends (Demand Drivers, Technology, Regulation)

Competitive Intelligence

Competitive Landscape

  • Key Players & Solutions
  • Positioning & Market Share
  • Performance Assessment
  • Capability Gap Analysis

Customer Segmentation

Customer Segmentation

  • Buying Personas and Customer Segmentation
  • Customer (Unmet) Needs & Pain Points
  • Buying Behavior and Decision-Making Process

Industry Trends

Go-to-Market Strategy

  • Identification of New Growth Opportunities
  • Recommendations on ‘Where to Play’
  • Recommendations on ‘How to Win’

Market Assessment & Go-To-Market Strategy for Waste Management, Recycling & Sustainability Solutions

The Business Issue

10EQS supported a leading waste management solution company with its growth strategy by assessing the entire waste management, recycling and sustainability solutions market in the US and Canada.

The Solution

10EQS provided the foundation for the clients Go-To-Market strategy and growth plan including market size, segmentation, value proposition for customers across seven industry verticals, key technologies, and recommended key steps towards implementation.

The Result

10EQS provided a prioritized recommendation on the verticals the client should target based on potential market share, waste diversion / recycling opportunities and the ability to close business in the next 18 months.


Waste Management Solutions Company

Project Type

Market Assessment & Go-To-Market Strategy

Project Team

1 Senior Collaboration Manager
3 Associate Collaboration Managers
20 Industry Experts
10EQS Delivery Operations

Time Frame

6 weeks