Market Size

Market Size & Trends

  • Market Sizing and Segmentation
  • Market Attractiveness (Growth & Profitability)
  • Industry Trends (Demand Drivers, Technology, Regulation)

Competitive Intelligence

Competitive Landscape

  • Key Players & Solutions
  • Positioning & Market Share
  • Performance Assessment
  • Capability Gap Analysis

Customer Segmentation

Customer Segmentation

  • Buying Personas and Customer Segmentation
  • Customer (Unmet) Needs & Pain Points
  • Buying Behavior and Decision-Making Process

Industry Trends

Go-to-Market Strategy

  • Identification of New Growth Opportunities
  • Recommendations on ‘Where to Play’
  • Recommendations on ‘How to Win’

As A Leading Corporate Strategy Consulting Firm, We Help Our Clients Assess Market Opportunities

As a leading corporate strategy consulting firm, we help our clients assess market opportunities and develop actionable go-to-market strategies. We provide insights on market size, competitors, customers, industry trends, and resulting market opportunities for your growth initiatives.

As part of our client’s growth agenda, their management engages 10EQS as a growth strategy consultant to help refine and validate the go-to-market strategy for their products & services (in a specific geography or industry). We help clients to be able to better anticipate and address future Client needs and identify potential growth opportunities.

  • 10EQS’ market assessment service helps clients better understand industry trends, market size, competitive landscape, customer needs, and value chain opportunities and provide go-to-market recommendations.
  • 10EQS will conduct extensive secondary research and complementary primary research (expert interviews) to develop a detailed understanding of the market landscape and industry trends.
  • 10EQS will develop a perspective on the key success factors to grow your business with recommendations on where-to-play, recommendations on how-to-win, and recommendations on your sales & marketing strategy.


Case Study - Growth Strategy for Waste Management, Recycling & Sustainability Solutions


A waste management solution company was looking to grow its business in the North American market. The objective was to assess which industry verticals and customer segments would be most attractive for the client to pursue, as well as how to developing a value proposition to succeed.

Our Work

10EQS provided the foundation for go-to-market strategy & growth plan incl. market size, segmentation, value proposition for customers across 7 industry verticals, key technologies; recommended key steps toward implementation.


10EQS provided a prioritized recommendation on the verticals the client should target based on potential market share, waste diversion & recycling opportunities, and the ability to close business in the next 18 months.


Waste Management Solutions Company

Project Type

Growth Strategy

Project Team

Former McKinsey & Co. consultants
Research Analysts
20 Industry Experts
10EQS Delivery Operations

Time Frame

6 weeks