Business Plan Development
- Validation of Key Assumptions & Value Drivers
- Business Model and Go-to-Market Scenarios
- Financial Models & Investor Presentations
Voice of the Customer (VoC)
- Customer Segmentation and Buying Personas
- Customer (Unmet) Needs and Pain Points
- Buying Behavior & Decision-Making Process
Product Development (MVP)
- Product Concept Testing & Refinement (Min. Viable Product)
- Product Development Recommendations
- Identification and Evaluation of Eco-System Partners
Case Study - B2B Payment & Procurement Solution Market Receptivity Assessment
A payment solution provider wanted to assess the market receptivity for a new B2B payment & procurement platform with target customers in accounts receivable and accounts payable functions across different industry verticals.
10EQS engaged with potential customers to validate their needs across the buy/sell value chain; assess their appetite for the solution from customers (buyers/suppliers); confirm the type of customer (industry, size) to target for POA and prioritize customer needs and features to build for MVP.
10EQS conducted a survey with 300 potential customers, as well as 35 in-depth interviews across various industries. The results helped the client refine their value proposition, re-design their MVP, and prepare their product launch.
Payment Solution Provider
Voice of the Customer
Former McKinsey & Co. consultant
300 Survey Respondents
35 Interview Participants
10EQS Delivery Operations