Business Plan Development

Business Plan Development

  • Validation of Key Assumptions & Value Drivers
  • Business Model and Go-to-Market Scenarios
  • Financial Models & Investor Presentations

Customer Insights

Voice of the Customer (VoC)

  • Customer Segmentation and Buying Personas
  • Customer (Unmet) Needs and Pain Points
  • Buying Behavior & Decision-Making Process

Product Development

Product Development (MVP)

  • Product Concept Testing & Refinement (Min. Viable Product)
  • Product Development Recommendations
  • Identification and Evaluation of Eco-System Partners

B2B Payment & Procurement Solution Voice of the Customer

The Business Issue

The client wanted to test the market receptivity & viability of a new B2B payment & procurement marketplace for businesses across different industries and sizes.

The Solution

10EQS conducted a survey among 300 sales decision-makers, CFOs, AR / AP and procurement executives and conducted 35 interviews with prospective customers to collect feedback on the B2B marketplace receptivity and validate the survey results.

The Result

The customer insights generated by 10EQS helped the client assess the market potential and the opportunity for its new B2B payment & procurement marketplace.


Global Financial Services Corporation

Project Type

Customer Insights & Product Development

Project Team

1 Senior Collaboration Manager
1 Collaboration Manager
1 Business Analyst
35 Customer Interviews
300 Customer Surveys
10EQS Delivery Operations

Time Frame

8 weeks