Leading Practices


  • IT Cost Transformation Benchmarking
  • Bio-Pharmaceuticals Operations Benchmarking
  • Customer Care, Sales, Marketing and R&D Benchmarking in the CPG Industry
  • Supply Chain Management Benchmarking in the Food & Beverage Industry



  • Pharmaceuticals Business Process Improvement Commercial Excellence Latin America
  • Digital Post-Merger Process Integration & Alignment
  • Integration Strategy in Logistics & Supply Chain
  • EU Shared Services Centralized Audit Process Optimization

Benchmarking - Sales & Marketing in the Food & Beverage Industry

The Business Issue

A food & beverage company wanted to assess and benchmark the performance of its sales & marketing function for Latin America within 2 weeks.

The Solution

10EQS conducted a qualitative and quantitative benchmarking study of sales & marketing functions in the food & beverage industry in Latin America. The insights were based on interviews with 13 senior executives across 7 companies and 6 different countries.

The Result

10EQS helped the client benchmark its sales & marketing operations against key market players on metrics such as sales and marketing budgets, salary per headcount, revenues.


International Food & Beverage Company

Project Type

Benchmarking & Leading Practices

Project Team

1 Senior Collaboration Manager
1 Associate Collaboration Manager
13 Industry Experts
10EQS Delivery Operations

Time Frame

2 weeks