The Business Issue

The client wanted conduct a voice of the customer (VoC) study for a solution in BioPharma Drug Discovery & Development to understand their customers’ longer-term challenges and their vision for drug discovery/development.

The Solution

10EQS conducted double-blind interviews with target customers in the US, EU, and Asia with deep knowledge of early drug development, SPR technology, and the future of digitization in drug discovery and development.

The Result

The client leveraged the resulting insights to adjust the products’ value proposition, compete more effectively on factors beyond price, and improve messaging to customers.


Health & Life Sciences Technology Company

Project Type

Customer Insights & Product Development

Project Team

1 Collaboration Manager
20 Industry Experts / Prospective Customers
10EQS Delivery Operations

Time Frame

6 weeks