The Business Issue
The client wanted to test the market receptivity & viability of a new B2B payment & procurement marketplace for businesses across different industries and sizes.
10EQS conducted a survey among 300 sales decision makers, CFOs, AR / AP and procurement executives and conducted 35 interviews with prospective customers to collect feedback on the B2B marketplace receptivity and validate the survey results.
The customer insights generated by 10EQS helped the client assess the market potential and the opportunity for its new B2B payment & procurement marketplace.
Global Financial Services Corporation
Customer Insights & Product Development
1 Senior Collaboration Manager
1 Collaboration Manager
1 Business Analyst
35 Customer Interviews
300 Customer Surveys
10EQS Delivery Operations