The Business Issue
The client wanted to assess how other leading brands define their digital customer journeys and how this is reflected in their marketing communications strategy and activities.
10EQS assessed the marketing strategies of leading consumer electronics brands, including customer journey, how they use promotion content to optimize the marketing funnel and how they leverage customer interest through creative content.
10EQS enabled the client to develop an informed marketing communication strategy and its digital advertising content.
Global Consumer Electronics Company
Market Assessment & Go-To-Market Strategy
1 Senior Collaboration Manager
3 Associate Collaboration Managers
20 Industry Experts
10EQS Delivery Operations