A global consulting firm wanted to improve its sales prospects with a major soft drink manufacturer.
The consulting firm team was seeking on-the-ground perspectives from a recently-retired executive, so that the consulting team could identify the best sales opportunities and individual contacts.
- 10EQS recruited a senior executive who had recently retired from the soft drink manufacturer and had intimate knowledge of its strategy and organizational structure.
- 10EQS facilitated a virtual workshop between the consulting team and the retired executive to build an effective sales plan.
- The consulting team was able to develop a highly targeted proposal in preparation for sales discussions with the soft drink manufacturer.
- These sales materials were based on a deep understanding of the soft drink company’s buying behaviors, and what kinds of offerings would be most appropriate for its organization.