A global consulting firm wanted to improve its sales prospects with a major soft drink manufacturer.

The consulting firm team was seeking on-the-ground perspectives from a recently-retired executive, so that the consulting team could identify the best sales opportunities and individual contacts.

Soft Drink Beverage Company


  • 10EQS recruited a senior executive who had recently retired from the soft drink manufacturer and had intimate knowledge of its strategy and organizational structure.
  • 10EQS facilitated a virtual workshop between the consulting team and the retired executive to build an effective sales plan.


  • The consulting team was able to develop a highly targeted proposal in preparation for sales discussions with the soft drink manufacturer.
  • These sales materials were based on a deep understanding of the soft drink company’s buying behaviors, and what kinds of offerings would be most appropriate for its organization.