A glass manufacturer wanted to diversify its products and asked 10EQS to investigate the potential US market for windshield replacements.

The client wanted to understand market size fundamentals, as well as potential uptake in the insurance industry, given the innovative specifications for the proposed windshield product.

Auto Glass Innovation


  • 10EQS engaged 10 experts with deep insurance industry experience, including a VP Auto Claims at a top 20 Insurance firm, a Division Manager of auto underwriting, an ex-Director of Business Strategy at a Top 20 insurance firm, and a Regional Manager for a major windshield installer.


  • The client acquired deep, front-line insights into the domestic and imported value chain, the volume of windshield replacements and repairs, the number of annual claims, as well as perspectives on market launch and positioning within the US insurance industry.
  • These insights were uniquely valuable in refining the client’s product development and go-to-market approach.