A large global enterprise wanted to uncover the most innovative practices in B2B pricing and transaction models.

The client wanted to understand how to make its B2B transactions more innovative, outcome-based, and value-added across a wide range of target industries.

New B2B Pricing & Transaction Model


  • 10EQS engaged experts from a variety of industries (oil & gas, power generation, medical devices, aviation, mining, and manufacturing) to develop detailed and sector-specific profiles of how the B2B transaction model is evolving.


  • The client used 10EQS’ analysis to help evolve its traditional pricing model from a capital asset purchase process to one that accomodates the latest developments in revenue and profit sharing.
  • The client was given a wide range of reference points to encourage business model evolution, and a richer fact base to manage client negotiations.